Areas of Specialization
SEO Strategy
With over 7 years of experience in the SEO industry, I enjoy planning and executing strategic initiatives that align with overarching business goals for both B2B and B2C sectors. Leading large-scale projects, including Fortune 500 companies, deep keyword research, competitor analysis, and data-driven tactics.
Technical SEO
Optimization of crawling and indexation, and web infra. Conducting detailed technical audits managing site migrations. Authoring technical requirements for new page developments, ensuring alignment with best practices. Creation of custom analytics dashboards supports data-driven decisions, ultimately driving improved SEO performance.
Web Performance
Efforts directed towards optimizing website performance and user experience of websites, with a strong emphasis on Core Web Vitals (CWV). Analyzing CrUX and lab data, addressing performance bottlenecks to ensure optimal loading, stability and interactivity that exceed accepted web standards.
Local SEO
My Local SEO efforts have centered on improving visibility for businesses with thousands of locations nationwide. This includes deep competitor analysis, GBP optimization, local and thematic landing page creation and optimization to drive online revenue and in store foot traffic.
