My Work Experience
2024 - Present
Technical SEO Specialist
Wix.com
TLV, Israel
Part of the Technical SEO team that oversees the website's technical health and providing SEO consulting from initial research to post-launch audits. Conducting crawl analysis and market research drives data-driven decisions and the development of effective SEO strategies. Collaborate with cross-functional teams to ensure the successful implementation of SEO best practices, while continuously identifying scalable opportunities to drive significant growth.
2019 - 2023
Senior SEO Lead
Kahena
Jerusalem, Israel
At Kahena, I held progressive roles in SEO, beginning as an SEO Consultant and advancing to Senior SEO Strategy Lead where I defined project plans, conducted strategy sessions, and managed teams to provide top level SEO services to clients. I orchestrated SEO and CRO A/B testing, performed website migrations and audits, and wrote technical requirements for new page development. In earlier roles, I conducted comprehensive SEO tasks, including keyword research, competitor analysis, and technical audits, to optimize digital strategies and enhance user engagement.
2018 - 2019
SEO Manager
At iMonty, I worked on SEO initiatives that improved rankings and traffic through SEO audits and competitor analysis. I managed webmaster duties, including content management, site checks, and maintenance, ensuring smooth operations and user engagement. Coordinated link-building efforts, developing high-quality backlink profiles to boost site authority, and collaborated with other departments to implement SEO-optimized strategic changes.
iMonty
Jerusalem, Israel
Education
2017 - 2018
SEO Course
HackerU
SEO course participant at Google Digital Talent. This highly selective program was co-run by Google, JDC, and HackerU.
TLV, Israel
2013 - 2016
Bachelor of Commerce
Bachelor of Commerce w. Marketing Major
Major in Marketing
Macquarie University
Sydney, Australia
Languages
English (Native)
Hebrew (Proficient)